Aje

Aje is an Australian fashion brand founded in 2008 by Adrian Norris and Edwina Forest, emphasizing raw beauty, tough femininity, and effortless cool. Known for its coastal-to-urban style, Aje offers a mix of essentials and statement pieces, crafted with luxurious sensibilities. The founders' backgrounds in art and fashion influence their designs, which balance dualities like toughness and femininity. Aje's collections highlight artisanal craftsmanship, featuring hand-painted prints, natural fabrics, and intricate details.